At a glance
- Best for
- Content pillars and topic clusters
- Works with
- Target audience and business stage · Existing content, competitors, and keyword research
- Outcome
- Content pillars and a topic map · Priority topics and a distribution plan
- Source
- coreyhaines31/marketingskills
01 / Understand the skill
About content-strategy
Define content pillars, topic clusters, priorities, and distribution around audience needs, business goals, and search opportunities. Distinguishes searchable content from shareable content. Use customer feedback, existing articles, competitor research, and keyword data to produce a topic map and resource plan for ongoing content production and distribution.
Requirements
- Business goals, user research, and existing content
- A reusable product-marketing context document; keyword data is optional
Inputs
- Target audience and business stage
- Existing content, competitors, and keyword research
Outputs
- Content pillars and a topic map
- Priority topics and a distribution plan
02 / Confirm the fit
Use content-strategy when you need to
- Content pillars and topic clusters
- Topic prioritization and resource assessment
- Content distribution and repurposing plans
03 / See the workflow
How content-strategy works
- 01Collect audience questions and existing content
- 02Select topics by value and available resources
- 03Set a production and distribution cadence
Check before installing
Compatible platforms
Cursor · OpenAI Codex · Claude Code
Best fit
Content pillars and topic clusters
Review the source instructions if the required output differs from the formats described above.
Install and use
Compatible with Cursor and OpenAI Codex and Claude Code · Published by coreyhaines31
Ready to add content-strategy?
Use the published instructions below, then provide the required input and describe the result you need.
General instructions · Cursor · OpenAI Codex · Claude Code
npx skills add coreyhaines31/marketingskills --skill content-strategy The upstream README's Skills CLI installation, limited to this Skill. Installation has not been run.
Review the source repository and license before installing third-party skills.
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